According to Eto’o, Messi secretly flew to Yaoundé to visit a remote village, where he met a little girl named Ama who was holding a worn-out ball
Samuel Eto’o shares Messi’s secret philanthropy visit to Africa

Former Cameroonian striker and now Football Federation president, Samuel Eto’o, on a UNICEF podcast, shared a heartwarming story on Lionel Messi’s philanthropic efforts in Africa.
According to Eto’o, Messi secretly flew to Yaoundé to visit a remote village, where he met a little girl named Ama who was holding a worn-out ball.
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The encounter moved Messi to tears, and he decided to launch a secret program called “10” to collect donations from football legends to build playgrounds and provide support to forgotten villages in Africa.
“He launched a secret program called ’10.’ The program collects donations from football legends to save forgotten villages in Africa. The most beautiful thing? His only condition was: ‘No media, no noise, only action.’ That day, I understood why Messi was great”, Samuel Eto’o mentioned.
Messi’s actions demonstrate his commitment to giving back to the community and his desire to make a positive impact on the lives of those in need.
The program, which operates without fanfare or media attention, is a testament to Messi’s selflessness and dedication to helping others.
As Eto’o notes, Messi’s philanthropy is not about seeking recognition but about making a real difference in the lives of those who need it most.
Eto’o’s story highlights the difference between Messi’s approach to philanthropy and that of others.
While some may seek to use their platform to promote themselves, Messi’s actions demonstrate a genuine desire to help others without expectation of reward or recognition.
As Eto’o puts it, “Some live to love football, and Messi lives to make football love people.”
Messi’s philanthropic efforts serve as a powerful reminder of the impact that one person can have on the lives of others.
As Eto’o notes, Africa doesn’t need heroes who seek to be seen on screens, but heroes who are willing to get their hands dirty and make a real difference in the lives of those in need.
Messi’s legacy is one of compassion, kindness, and generosity, and it is an inspiration to us all.
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