Beats by Dre sign Barcelona wonderkid Lamine Yamal as Brand Ambassador

Barcelona’s 17-year-old starlet Lamine Yamal has been announced as the latest global ambassador for Beats by Dre, joining an elite list of athletes that includes Lionel Messi, Erling Haaland, and LeBron James.

This partnership highlights Yamal’s rising stardom in football, following his pivotal role in Spain’s Euro 2024 campaign and his impressive performances for Barcelona.

Yamal’s love for music is evident in his pre-match rituals, where he uses Beats to get into the right mindset.

Chris Thorne, Chief Marketing Officer and Head of Product at Beats, said: “Having Lamine as part of the Beats family is a huge honour.

“Lamine creates magic on the pitch and we know that music is another huge passion for him.

“We wanted to storytell around his love of music and allow his fun and infectious personality to shine through.”

His Beats headphones are always with him, whether on flights, bus rides to the stadium, or during pitch walk-throughs, helping him focus and prepare for big games.

“I put on my Beats, turn up the volume, and get into game mode,” Yamal said.

The announcement video features Yamal’s favourite artist, Morad, a Spanish Moroccan rapper who shares a connection with Yamal, having grown up in the same neighborhood in Spain.

“Morad is always on the playlist,” Lamine Yamal added, highlighting the rapper’s influence on his music tastes. This collaboration showcases their mutual respect and shared roots.

This partnership promises to bring exciting content, potentially including limited-edition Beats inspired by Yamal’s custom pair worn in the promotional video.