Chelsea star Cole Palmer officially trademarks 'Cold Palmer' nickname

Chelsea star Cole Palmer has successfully trademarked his nickname “Cold Palmer, according to The Athletic.

The 22-year-old, who joined Chelsea from Manchester City in 2023, applied to trademark the nickname “Cold Palmer” last year, which has now been approved by the government’s Intellectual Property Office after overcoming initial opposition from a French winery.

The England international initially placed a request, but Château Palmer, the renowned winery near Bordeaux, opposed the Chelsea star’s bid, concerned that his successful trademark attempt could harm their brand image.

The “Cold Palmer” trademark is now owned by the Chelsea attacker, who reportedly plans to launch a diverse range of products under the nickname, including soaps, bath salts, food snacks, razor blades, mobile phone covers, drones, underwater vehicles, stationery, toys, Christmas crackers, teddy bears, jewelry, coffee, cars, boot polish, card games, and binoculars.

Palmer is barred from trading in any wine products via the trademark; however, the application does include spirits, liqueurs, and alcoholic energy drinks.

The trademark will remain valid until November 2034, with Palmer having the option to extend it for an additional 10 years.

On the reason why Palmer chose to trademark his nickname, Ben Travers, an intellectual property lawyer at Foot Anstey LLP, explains the idea behind it to The Athletic.

“A player looking to register a nickname, a brand name or their own name is essentially taking steps to protect their brand identity,” he said.

“And that’s helpful, obviously, while they are at the height of their professional career, but it also potentially helps them create a long-term revenue through licensing, whether that’s video games, or merchandise, or whatever it might be.”

Karen Lee, an intellectual property lawyer at Edwin Coe, added: “Once you have a registered trademark in place, it is much easier to enforce your rights against third parties.

“Anyone using something that’s the same or similar can amount to an infringement. And that’s when it can lead to high court litigation, which can be very expensive.”

Palmer is also attempting to trademark his ‘shivering’ celebration; however, this has reportedly not yet been approved.